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Bettina Lee
strategic marketing and communications

Strategic Marketing and Communications: The Ultimate Guide

To effectively promote your products or services and reach your target audience as a small business, it is essential that you understand how to utilize strategic marketing communications. In this blog post, you will find out what exactly is strategic…

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Is content marketing effective

Is Content Marketing Effective for Small Business?

As a small business owner, you may often find yourself grappling with limited resources and tight budgets when it comes to marketing your products or services. In a fast-paced digital landscape, finding cost-effective and impactful marketing strategies is crucial. This…

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How to create repeat customers

How to Create Repeat Customers to Drive Consistent Revenue

Today I’ll first answer we’ll explore effective strategies to foster customer loyalty to support long-term business success by answering the question I recently received regarding how to create repeat customers. “How do we create repeat customers? Can you give me…

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Testimonials on Website

Boost Trust and Conversions: The Ultimate Guide to Testimonials on Website

Testimonials on website establish social proof and credibility, build trust with potential clients, increase conversions and sales, enhance your brand reputation and visibility, and provide valuable insights for improvement and growth. I will cover many aspects of testimonials on website…

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Revenue strategy for small business

11 Steps to Proven Revenue Strategy for Small Business (With Template)

Revenue strategy is the blueprint for the financial success of your business. In this blog post, you will learn why revenue strategy for small business is crucial for your long term success, and the 10 steps to create an effective…

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B2B Strategic Marketing for Solopreneurs

The Winning Formula: B2B Strategic Marketing for Solopreneurs

In this post, you will learn a proven effective five-step B2B strategic marketing framework to unlock the revenue potential of your business. I will also share B2B strategic marketing tactics and success stories that you can help you thrive in…

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Content marketing strategy for small business

5 Steps to a Winning Content Marketing Strategy for Small Business

Let’s explore step by step how you can achieve long-term business objectives with compelling content that resonates with your target audience. From defining your goals to analyzing your content, everything you need to know about creating a winning content marketing…

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DIY marketing strategy

DIY Marketing Strategy Every Small Business Owner Should Know

In this comprehensive guide, you will be learn how to craft an effective nine-step DIY marketing strategy that supports your business objectives. You will also see real-world examples so you have a clearer pictures of how things should be done.…

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How to build an ideal client profile

Maximize Your Sales Potential: Build an Ideal Client Profile Like a Pro

Are you a small B2B business owner who is struggling to get engagement from your clients? Let me show you how you can build an ideal client profile to increase your chance to improve marketing performance and return on investment…

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Startup content marketing strategy

How to Create a Content Marketing Strategy for Your Startup

Let’s walk through a seven-step content creation process to reach your target audience and build a loyal following. You will not only learn how to build a startup content marketing strategy, but also find real-life examples of how other businesses…

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Content marketing for startups

Content Marketing for Startups (Step-by-step Guide)

From defining your target audience to analyzing marketing results, let’s look at five actionable steps you can take to achieve long-term business growth with content marketing for startups. We will also explore nine different types of content marketing tactics you…

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Content marketing tactics for small business that gets you noticed

Dominate Your Niche: 10 Content Marketing Tactics for Small Business

In this article, you will learn in detail how you can position your small business as an authority in your market segment, and create awareness and demand for your products or services with 10 content marketing tactics for small business.…

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